Definition of Win Rate

A metric that measures the percentage of deals that a company wins when competing against other companies. It is calculated by dividing the number of won deals by the total number of deals that were competed with other companies. For example, if a company wins 5 deals out of 10 that were competitive, then their win rate would be 50%. A high win rate indicates that a company is effective at closing deals, while a low win rate suggests the company may need to improve their sales process or their product offering.

Example: The company had a high win rate when competing on mid-market and enterprise deals.

Variations: close rate, conversion rate

Usage of "Win Rate" by Country

Business English is used in many different countries around the world. Some of the words and phrases listed on this site will be understood everywhere Business English is used, but some words and phrases are only used in specific countries. The map below shows where "Win Rate" is most commonly used.

Learn More About "Win Rate"

"Win Rate" is in the top 30% most popular words looked up on this site.

"Win Rate" is used in the workplace during meetings or emails.

The definition for "Win Rate" was last updated in 2023.

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Business English Quiz

Question: What does "Calendar Invite" mean?

   (A) When a person wants to meet with you next week.
   (B) An email sent to schedule a meeting with the option to either accept or decline the meeting at the scheduled time.
   (C) When a person has available time on their calendar to meet with you.
   (D) When a person does not have any time to meet with you.

Answer: Find out the right answer here.

About This Site

Jargonism is a Business English dictionary. You can learn about words and phrases that are commonly used in the workplace like Circle Back, Thought Leader, and Offsite. We also have a Word of the Day, which is a daily Business English vocabulary word that is commonly used in the workplace.

On this site, we also have templates on how to communicate effectively at work, such as requesting PTO, declining a promotion, and taking a sick day.

Word of the Day

Date: 04/20/2025

Word: Close It Out

Definition: To mark something as completed.

Example: This task has been fixed, so let's close it out within the task tracker.

Cite This Page

"Win Rate." Jargonism.com Dictionary, https://jargonism.com/words/1721. Accessed 04/20/2025.