Marketing Jargon Glossary

Check out the list below to see terms and concepts that marketing teams are using in the workplace.

Word: Put Some Time on Your Calendar

Definition: Schedule a meeting with somebody.

Example: I think we should talk about the project in more detail next week. I'll put some time on your calendar where we can discuss how to make the project a success.

Word: Direct Mailer

Definition: Physical mail sent to a prospect about a company's product or service.

Example: Let's send out direct mailers to build awareness about this product.

Word: Have An Ask

Definition: When a person has a request for another person to do something.

Example: When you have time today, I have an ask for you. I need to get a link updated on our marketing site. Please let me know if that is possible to get done.

Word: CPM

Definition: Acronym for cost per mille. Refers to cost for thousand. Used in the context of ad impressions.

Example: What's the CPM for our ad spend? Let's make sure it is under our expected budget.

Word: Analytics

Definition: Metrics for performance of something. It oftens refers usage metrics for a website or an app.

Example: Let's set up analytics on our website, so we can keep track of the number site visitors.

Word: KPI

Definition: Acronym for key performance indicator.

Example: Let's make sure we define our KPIs for the next business year.

Word: Jump On A Call

Definition: Join a conference call or a video call for a meeting.

Example: Let's wrap up this meeting soon. I have to jump on a call with a potential customer to demo our product and answer any questions the customer might have.

Word: NASCAR slide

Definition: An image or a PowerPoint slide that is filled with company logos.

Example: The presenter showed the NASCAR slide, which showed all of the company's big customers.

Word: BOFU

Definition: Acronym for bottom of the funnel.

Example: I want to make sure our lead nuturing process through our marketing automation system is working as expected. How do the BOFU metrics look?

Word: TOFU

Definition: Acronym for top of the funnel.

Example: I want to make sure we are getting enough leads. How do the TOFU metrics look?

About This Site

Jargonism is a Business English dictionary. You can learn about words and phrases that are commonly used in the workplace like "Circle Back", "Thought Leader", and "Offsite". On each word page, you will see a map that shows the popularity of the word or phrase by country.