Check out the list below to see terms and concepts that marketing teams are using in the workplace.
Word: Put Some Time on Your Calendar
Definition: Schedule a meeting with somebody.
Example: I think we should talk about the project in more detail next week. I'll put some time on your calendar where we can discuss how to make the project a success.
Word: Direct Mailer
Definition: Physical mail sent to a prospect about a company's product or service.
Example: Let's send out direct mailers to build awareness about this product.
Word: Have An Ask
Definition: When a person has a request for another person to do something.
Example: When you have time today, I have an ask for you. I need to get a link updated on our marketing site. Please let me know if that is possible to get done.
Definition: Acronym for cost per mille. Refers to cost for thousand. Used in the context of ad impressions.
Example: What's the CPM for our ad spend? Let's make sure it is under our expected budget.
Definition: Metrics for performance of something. It oftens refers usage metrics for a website or an app.
Example: Let's set up analytics on our website, so we can keep track of the number site visitors.
Definition: Acronym for key performance indicator.
Example: Let's make sure we define our KPIs for the next business year.
Word: Jump On A Call
Definition: Join a conference call or a video call for a meeting.
Example: Let's wrap up this meeting soon. I have to jump on a call with a potential customer to demo our product and answer any questions the customer might have.
Word: NASCAR slide
Definition: An image or a PowerPoint slide that is filled with company logos.
Example: The presenter showed the NASCAR slide, which showed all of the company's big customers.
Definition: Acronym for bottom of the funnel.
Example: I want to make sure our lead nuturing process through our marketing automation system is working as expected. How do the BOFU metrics look?
Definition: Acronym for top of the funnel.
Example: I want to make sure we are getting enough leads. How do the TOFU metrics look?