Definition of White Label

When a company sells a product to other companies, and allows them to rebrand and package the product as if it were their own and resell the product themselves to consumers or other businesses.

Example: The company didn't want to spend time building a new software product for the niche, so the company decided to white label an existing software product created by another company, brand it as their own product, and then market and sell it.

Variations: white label product, white label saas, white label service, white label software


Usage of "White Label" by Country

Business English is used in many different countries around the world. Some of the words and phrases listed on this site will be understood everywhere Business English is used, but some words and phrases are only used in specific countries. The map below shows where "White Label" is most commonly used.

Word Usage Map

Learn More About "White Label"

"White Label" is in the top 30% most popular words looked up on this site.

"White Label" is used in the workplace during meetings or emails.

The definition for "White Label" was last updated in 2022.

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Business English Quiz

Question: What does "Calendar Invite" mean?

   (A) When a person wants to meet with you next week.
   (B) An email sent to schedule a meeting with the option to either accept or decline the meeting at the scheduled time.
   (C) When a person has available time on their calendar to meet with you.
   (D) When a person does not have any time to meet with you.

Answer: Find out the right answer here.

About This Site

Jargonism is a Business English dictionary. You can learn about words and phrases that are commonly used in the workplace like Circle Back, Thought Leader, and Offsite. We also have a Word of the Day, which is a daily Business English vocabulary word that is commonly used in the workplace.

On this site, we also have templates on how to communicate effectively at work, such as requesting PTO, declining a promotion, and taking a sick day.

Word of the Day

Date: 12/03/2022

Word: Close It Out

Definition: To mark something as completed.

Example: This task has been fixed, so let's close it out within the task tracker.

Cite This Page

"White Label." Jargonism.com Dictionary, https://jargonism.com/words/1479. Accessed 12/03/2022.